July is the new November, apparently. Best Buy has brought back its Black Friday in July sale for 2026, and the deals span PS5, Nintendo Switch 2, Xbox, and PC hardware. Some of this gear is hitting its lowest price of the year, which makes this more than just a marketing exercise.
Here's the lowdown: this isn't a flood of random markdowns. The standout offers are concentrated on peripherals and accessories that have been stubborn at full price for months, with a handful of game discounts thrown in for good measure.
The hardware deals worth your attention
The Victrix Pro BFG Reloaded is the headline grab for PC and Xbox players. Originally launching at $209.99, it's sitting at $139.99 right now, which works out to a $70 saving off launch price. The modular controller system lets you swap inputs in and out of the chassis, making it one of the most adaptable pro controllers on the market. The fightpad module isn't included in this version, but it's available separately for $24.99 if that's your thing.
For PS5 players, the Sony DualSense has dropped to $64.99 from $74.99. Not the deepest cut, but the DualSense rarely moves much, so any discount is worth flagging.
The Razer Barracuda X Chroma wireless headset is down to $89.99 from $129.99, covering PC, PlayStation, Switch, and Steam Deck. That's a solid multi-platform headset at a price that makes sense. PC builders will also want to look at the Samsung SSD promotion, which is bundling free $150 gift cards with qualifying purchases.
The Asus ROG Falcata keyboard is one of the more surprising appearances. This Hall effect board has been sitting near full price since launch, and seeing it discounted at all is notable for mechanical keyboard fans who've been waiting it out.
Games getting the discount treatment
On the software side, Borderlands 4 for PS5 is 30% off at $34.99, down from $49.99. Assassin's Creed Shadows appears twice: the PS5 version at $29.99 and the Nintendo Switch 2 version at $34.99 (down 42% from $59.99). The Switch 2 version being discounted this early is worth noting given how recently the console launched.
PS5 games are starting from $9.99 across the sale, and Nintendo Switch titles have some movement too, with Persona 3 Reload among the options for players who haven't picked it up yet.
What most players miss during these mid-year sales is that game prices can be more volatile than hardware. If you've been sitting on Assassin's Creed Shadows or Borderlands 4 waiting for a price drop, this is a reasonable window. If you're gearing up for Black Ops 7 and Warzone Season 5 dropping July 23, new peripherals at a discount make the timing particularly convenient.
The broader picture on mid-year sales
Retailers have been pushing mid-summer sales hard over the past few years, and Best Buy's Black Friday in July has grown into one of the more consistent ones. The key here is that it lines up with a genuinely active period for gaming: new hardware is still fresh, the summer game release calendar is filling out, and players are looking to upgrade setups before the fall rush.
Laptops are starting from $699.99 and desktop PCs have savings up to $850, which covers a range of budgets for anyone looking to build or upgrade a PC gaming setup before the autumn release slate hits.
For console players picking up new titles launching across platforms this summer, it's also worth checking out our gaming guides for setup tips and optimization advice to get the most out of new hardware. If you're specifically jumping into Black Ops 7 on a new setup, the best console settings for Black Ops 7 are a good starting point before Season 5 goes live.
