Logitech G has announced the return of its flagship global gaming event, Logitech G PLAY 2026, with a larger international presence than ever before. Scheduled for September 23, 2026, the event will take place across Los Angeles, Warsaw, and Shanghai, bringing together gamers, creators, esports professionals, industry partners, and media for a day of product announcements, hands-on experiences, and competitive gaming.
Designed around the theme "Play for the Breakthrough," Logitech G PLAY 2026 aims to showcase the company's latest gaming innovations while celebrating the milestones that define gaming culture, from technological advancements to personal achievements in play.
Logitech G PLAY 2026 Expands Across Three Global Cities
This year's event marks the biggest edition of Logitech G PLAY to date, with three flagship locations complemented by 12 satellite events around the world.
The celebrations begin in Warsaw, where Logitech G will host a professional esports tournament at Warszawskie Centrum EXPO XXI on September 22. The following day, flagship events will continue simultaneously in Los Angeles and Shanghai, with further details regarding the Shanghai event expected to be announced at a later date.
The Los Angeles venue, located at 57 Windward in Venice, will host gamers, creators, partners, media, and industry leaders for a full day of interactive demonstrations, product showcases, and gaming experiences.
Global Livestream Brings the Event to Players Worldwide
Fans unable to attend in person will be able to watch Logitech G PLAY 2026 through a live global broadcast beginning at 9:00 AM PST / 6:00 PM CET on September 23. The livestream will deliver product reveals, event coverage, and exclusive content from all three flagship locations, giving viewers worldwide front-row access to the festivities.
New Gaming Hardware and Hands-On Experiences
One of the event's major attractions will be the unveiling of Logitech G's next generation of gaming products. Visitors will receive early hands-on access to upcoming hardware before its commercial release, while learning how professional player feedback and engineering research influence the company's product development.
Logitech G says attendees can expect behind-the-scenes insight into the design process behind its professional gaming peripherals and SIM racing technology, highlighting how athlete feedback helps shape future products.
Esports, Creators, and Live Entertainment
Beyond hardware announcements, Logitech G PLAY 2026 will feature a full programme of entertainment designed to celebrate gaming culture.
Visitors can expect:
- Professional esports competitions
- Creator question-and-answer sessions
- Expert discussion panels
- Live musical performances
- Interactive gaming experiences
- Community activities across all flagship locations
The company says each host city will be transformed into an interactive gaming destination that reflects the interests and communities of its respective region.
"Play for the Breakthrough"
According to Robin Piispanen, Vice President and General Manager of Logitech G, the event reflects the growing influence of gaming as a global form of entertainment and connection.
Piispanen said gaming now connects more than four billion people worldwide, adding that breakthroughs can range from winning championships to personal achievements and self-expression. He described Logitech G PLAY as the place where the gaming community experiences the future of gaming firsthand.
Rather than functioning solely as a traditional corporate showcase, Logitech G says this year's event is intended to become a multi-city celebration of gaming culture, combining product innovation, esports competition, creator engagement, and community experiences under one global event.
What to Expect at Logitech G PLAY 2026
Highlights announced so far include:
- Three flagship events in Los Angeles, Warsaw, and Shanghai
- Twelve additional satellite events worldwide
- First-look access to upcoming Logitech G gaming hardware
- Behind-the-scenes design insights from engineers and professional athletes
- Live esports competitions
- Creator meet-and-greets and Q&A sessions
- Expert panels and live entertainment
- A worldwide livestream on September 23
With expanded global participation and a strong focus on gaming innovation, Logitech G PLAY 2026 is positioned to be one of the company's largest community events to date, combining product reveals with esports, creator content, and interactive experiences for players around the world.
For more details on the events, please visit: http://logitechg.com/logitechgplay.
Logitech and other Logitech marks are trademarks or registered trademarks of Logitech Europe S.A. and/or its affiliates in the U.S. and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at www.logitech.com.
